PepTalk | eCommerce is more reliant on SEO than ever.

What's new in the marketing space? I’m not telling you anything new by spouting the importance of implementing an SEO strategy to improve search engine results and website performance. If you own or manage an ecommerce website though, there are some particularly pertinent takeaways from Aleyda Solis this week.

Google has announced a farewell to the Google Shopping app on Android and iOS, in favour of the web. While this might just be a move to conserve resources, it does indicate a key trend - more people using the web to buy VS dedicated apps.

Check out these other updates and more, in this week's PepTalk:

SEO
eCommerce SEO: are you making these critical SEO mistakes? Includes solutions!

Not a fan of Twitter? No worries! Stay updated with the best of #seotwitter each week on this handy site.

Small business owners: making changes to your GMB listing just got a lot easier.

eCommerce
Speaking of eCommerce... Google will stop support for Google Shopping on Android and iOS.

Advertising
LinkedIn: wrap your head around sponsored content, lead gens and more with their brand new ad guide.

Social
Finally, what's new with Hootsuite?

Questions? Comments? Catch-up over a coffee or a beer? Give me a buzz, I love hearing from you.